Search engine optimization,

Search Engine Optimization

Search engine optimization, also known as placement and positioning, is the process of optimizing and promoting a website over the Internet for top rankings in search engines. Website optimization, thus, is the process of improving a web site so that it tallies with search engine algorithms and thus stands a higher chance of quicker indexing and higher rankings. It’s the first step in achieving higher rankings. Only after optimization can you submit a site and hope for good results.

The vast majority of Internet users find new web sites by using a search engine. Search engines generate more than 85% of Internet traffic and are responsible for approximately 50% of commercial transactions on the net. Hence, a position within the top 20 listings of a major search engine tremendously increases traffic to your web site and improves the probability of e-commerce on your website.

The method for improvement in ranking on the search engines is scientifically designed to meet the requirements of the search engines. The understanding of serach engines comes from regular and thorough analysis of the trends in the constantly evolving arena of SEO.